This project involved the comprehensive creation and launch plan for Bizzie Box, a novel subscription box service combining premium organic coffee with targeted body-booster vitamins and minerals.

As the Marketing and Brand Strategist, my role encompassed defining the brand identity, developing the unique value proposition, and creating the overall subscription model and service plan. The execution of the brand was a collaborative effort across three disciplines:

• Graphic Design: Partnered with a graphic design student to develop all visual assets, including the product packaging mockups for the coffee and supplements, brand logo, and overall visual identity.

• Interior Design: Collaborated with an interior design student to conceptualize and render a detailed 3D pop-up shop design, providing a key physical touchpoint for the newly established brand.

This exercise successfully demonstrated the ability to lead a complex, multi-faceted project, translating a core product concept into tangible visual assets and strategic retail environments through effective cross-disciplinary teamwork.